Articles liés- How to Hire a Good Marketer (for Startups) » Jay Neely on Boston ...

by jhneely

At, and don’t know how to determine if someone else is as good at marketing as the founder is at coding, business, etc. If you’re in that spot, or just in the unenviable position of trying to attract customers / users to an idling completed product, here’s your guide to choosing someone who can help turn up the heat.

What is Good Marketing?

Good marketing exists at the intersection of awareness, analysis, and creativity.

Awareness: Of the market, of how it will perceive different messages, of what others are doing to reach your market, of how your market communicates with each other, and of trends within related markets that may be applicable to yours. Analysis: The ability to take information and create meaning. Being able to answer more than one “why?” about a change’s occurrence. Being able to predict more than one scenario, and explain the factors that make each more / less likely. Creativity:

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